ROLE: PRODUCER / PROJECT MANAGER
The “Frame your creativity” concept is focused on creative individuals and their personal stories: who they are, what they do and how Ambr Eyewear improves their everyday work and lifestyle.
For this project, I helped the Circulate team to coordinate production of a suite of video assets, which included a 60″ hero video, multiple 15″ social edits and 5 testimonial videos.
The campaign was a great success, and significantly increased brand awareness and recognition in Ireland, especially within the creative community.
It has also attracted new partnership opportunities for the brand.
Campaign results in numbers:
53% Revenue increase
20% website traffic increase
67% increase in conversion rate
Enjoy some behind the scenes shots in the carousel below 🙂
Anna O'Sullivan 