Bushmills

ROLE: PROJECT MANAGER

For the legendary Bushmills Whiskey, I coordinated development of a new set of assets “Contemporary Causeway” for the brand platform “Pursuing Perfection since 1608”.

The concept is based on the iconic basalt rock formation in Northern Ireland called Giant’s Causeway – home of Bushmills Whiskey.

One of the challenges in this project was that the client couldn’t attend the shoot and wanted to make sure that no decisions were made without them.

To address this concern, the master image was shot on a hi-Res 150 megapixel camera which provided us with executional flexibility to crop shots and make different compositions.

Furthermore, the packshots were taken separately, which allowed us to switch on & off any bottle in the composition and gave us endless possibilities of final outputs.

If you’re curious, here are some BTS shots of the shoot. 😊