Anna O'Sullivan

ROLE: DIGITAL PROJECT MANAGER

The 7UP “Free Your St. Patrick’s Day” campaign offered an alternative St Patrick’s Day celebration and called on fans to enter an exciting competition for a chance to win one of three bespoke experiences curated by some of the nation’s favourite celebrities:

– A gig with Hudson Taylor

– Share a meal with Currabinny

– Hike Torc Mountain with Leanne Moore

The campaign consisted of social media, DOOH, VOD and PR with a landing page anchoring all touch points.

As the Digital Project Manager, I coordinated all aspects of the digital side of the campaign: outlining a clear user journey with multiple touch points, digital & social strategy, content creation (concept development, shoot, post-productiton), design and web-development of the landing page with multiple subpages.

As a result, the campaign was a great success with over 3 million people reached and over 5.9k sign ups for the competition.