Hyundai

ROLE: DIGITAL PROJECT MANAGER

I worked with Hyundai for over 2 years. As the driving force behind the digital content strategy, I oversaw the digital production process, ensuring that every piece of content resonated with Hyundai’s identity and the target audience.

This included everything from website redesigns and monthly updates, that prioritised UX/UI optimisation, to enhancement of the user journey and experience. In addition, I managed compelling email marketing campaigns, social media initiatives, and creation of eye-catching display banners.

During this time I supported the launch of numerous cars in Ireland: IONIQ 5, KONA Range, Bayon, New Tucson, i20 and i30. Perhaps one of the most remarkable achievements of our team was our role in making the Hyundai Tucson the best-selling car in Ireland in 2021.

Website Updates & Analytics

design & copy
creation of new pages
creation of landing pages
CRM integration
Google Analytics
UX/UI improvement

Email marketing

email design & copy
email build in MailChimp or Zoho Campaigns
audience segmentation
email list building
tracking & analytics

Social Media Marketing

social strategy
creation of monthly social calendar
content creation (working with creative teams: art/creative directors, designers, copywriters)
scheduling & publishing of content
tracking & analysis of performance
reporting on campaign results
content optimisation